Exciting news from the Digital Enterprise Show in Malaga!

We're pleased to share that Inara Mukhamedova, CEO of Aiuta, and Mert Hekimci, Head of Technology at Hepsiburada, participated in an insightful discussion at the Digital Enterprise Show in Malaga. This session, titled "E-commerce Giants Meet AI Pioneers: Innovation Unlocked," provided valuable insights into the intersection of AI and e-commerce.

Key Highlights:

Innovative Collaboration: Inara and Mert discussed their latest innovation - a visual model for nearly 5k SKUs (accounting for color and material variations) now live as an A/B test in Hepsiburada's catalog. Turkish customers can now virtually try-on these styles, enhancing their shopping experience.

AI-Powered Virtual Try-On: Aiuta has generated over 15 million images, and impressively, 55% of customers save or share their AI-generated images, highlighting the platform's impact on user engagement.

Rapid Integration: The discussion highlighted how the Aiuta and Hepsiburada tech teams collaborated to integrate this technology in just two weeks, ensuring the system works seamlessly with selfies and full-body images, even in unconventional poses.

Customer-Centric Approach: Emphasising user consent and privacy, the solution allows customers to upload and reuse their images for a personalised shopping experience.

This dynamic session showcased the powerful synergy between AI startups and established industry players, driving forward-thinking innovation. A big thank you to everyone who attended and participated!

June, 23 / 2024