Solutions
Aiuta Labs is an innovative technology
company specialising in AI-driven solutions
tailored for the fashion industry.

We enhance online retail experiences
through virtual try-ons, AI stylists, and
virtual models, helping brands improve
customer engagement, boost revenue,
and increase lifetime value.

Virtual Try On

  • AIUTA’s virtual try-on lets fashion retailers offer a branded, easy-to-use tool that helps customers see how clothes look on them before buying. Shoppers can try on items using their own photos or with models that resemble them, making online shopping feel more personal and fun.
  • Single Item Try on
    AIUTA’s single-item try-on lets customers see how each piece looks on them directly from the product page, boosting confidence and helping them make quick, informed purchase decisions. This feature enhances the shopping experience by offering a realistic preview that reduces uncertainty and builds trust.

  • Multi Item Try On
    Multi-item Try-on or Full Look Visualization takes personalization to the next level. With features like "Visual Complete the Look" or "Outfit Playground," shoppers can mix and match items to build entire outfits, visualize curated edits, and experiment with new styles. This functionality allows users to see how items look together on themselves or on a model similar to them. By providing this interactive, visually engaging experience, AIUTA helps retailers keep customers on their platforms longer, encouraging more confident purchases and increasing basket sizes.

Virtual Human Models

  • AIUTA’s model generation technology transforms mannequin photos into realistic model images, enabling retailers to create high-quality visuals while significantly reducing content production costs. Retailers can customize the model's appearance, adjusting body type, hair style, and facial features to align with their brand’s audience, and set the background to match any preferred aesthetic, whether it’s a simple studio backdrop or a lifestyle scene.

  • Mannequin to Standard Model
    Our mannequin-to-model solution transforms basic mannequin photos into life-like model images, allowing retailers to show clothes on realistic models that match their brand’s aesthetic without the need for expensive photoshoots.

  • Model to Diverse Model
    Taking customization a step further, our model-to-diverse model solution enables retailers to show the same outfit on a range of diverse models, reflecting various body types, ethnicities, and personal styles. This feature makes it easy to provide inclusive imagery that resonates with a broad customer base, empowering shoppers to see themselves in the products.

AI Stylist

  • AIUTA’s AI Stylist offers an innovative way for customers to find fashion inspiration and styling guidance. Shoppers can start by uploading a photo, instantly receiving tailored styling advice and visual outfit suggestions. This feature can be seamlessly integrated on product detail pages, where it suggests complementary items to style with a specific product, or used as a discovery tool to explore new looks and inspiration.


    Beyond helping customers make current purchase decisions, AI Stylist also enhances personalized CRM, offering styling ideas for items they’ve bought previously. This allows retailers to re-engage customers by providing fresh, relevant styling tips, making it easy for them to mix and match new and existing pieces in their wardrobe.

  • Wear it With
  • Hyper Personalised Recommendations
Our Clients Love Us
  • Sarah Lewin
    Project manager in Pixels
    We looked into virtual try on solutions before but we never found a partner with good quality, latency and capable of handling big catalogs
  • Samuel Willson
    Creative director in DD agency

    ‘’It’s a matter of time until virtual try on stops being perceived as an innovation and become a must in every fashion ecomm website, just like size charts.’’

  • Alex Larkins
    Founder of Pic Pen studio
    ‘[After seeing a live demo] “wow I was not expecting this level of quality.’’
Our Partners Say
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